September 21, 2022

Suppliers of K-12 educational materials adapt to lingering Covid impacts

Tackling learning loss, focus on digital solutions among publisher priorities

Rockville, Md., August 22, 2022 /PRNewswire/ — According to a new report from SIMBA Information, although the intensity and drastic changes in learning from Covid have diminished, publishers of K-12 educational materials are still adapting and bringing changes to their business, products and marketing in relation to the current impacts of the pandemic.

In the report just published, 2022 PreK-12 Educational Materials Competitive Analysis, SIMBA reports on the range of new focus areas and marketing and product strategies that have been largely prompted, or in some cases accelerated, by the pandemic. Among these are described and described in the report:

  • Examining what role to play in addressing the learning loss experienced by so many students
  • Recommitment to digital solutions, which not only provide some inherent advantages over print, but also help address supply chain challenges and reduce higher material costs
  • Presentation of solutions to strengthen the social-emotional health of students, teachers and families, which also encompasses social-emotional learning (SEL)
  • Pay increased attention to the growing and challenging needs of teachers
  • Focus on providing flexible learning solutions: developing products, services and tools that will work in person, hybrid, blended and remote.

Publishers also seek to ensure that their materials and tools can adapt to a wide range of learning styles and will work for students of all levels of needs and background.

Another area examined in the report is the importance of new priorities for K-12 publishers. These include offering professional development, resources for social-emotional learning and even what role to play and what to offer to help create family communication solutions.

As for the products themselves, the report also found that companies are looking to offer tools and platforms that help integrate and improve back-end administrative and educational functions.

Other key questions addressed in the report include how major public companies have responded to lockdown trends and challenges; industry performance in 2021 which examines the main drivers of growth; challenges to operating margins; revenue trends and a dramatic increase in net sales of PreK-12 education net sales. Also covered are mergers and acquisitions activity, stock price trends from 2021 to 2022, a discussion of the move of some large state-owned education companies to privatization, increased private equity investment, and a round horizon of SPACS and IPOs.

Finally, the report profiles several major public providers of K-12 materials: Cambium Learning; Cengage; Discovery education; Goodheart-Willcox Company; Houghton Mifflin Harcourt; Kahoot! ; McGraw-Hill; Person; Renaissance learning; Savvas Learning Society; School Company; and Stride.

About Simba Information

Simba Information is widely recognized as the authority on business intelligence in the media and publishing industries. Its extensive information network provides top-notch independent insights into the people, events and alliances that shape the industry. Simba regularly assists clients and the press with analysis of the publishing and media industry. Follow us on Twitter and LinkedIn.

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Corrine Gangloff
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SOURCESimba Information