August 3, 2022

How to Select the Best Instructional Design Company

How to Select the Best Instructional Design Company


Choosing an instructional design company for your next project can be a daunting task. Companies that provide instructional design services are essential to the successful integration of e-learning strategies for your organization. Only when an e-learning program is interesting, engaging and provides value to learners can it be considered a success. You need to select the right instructional design company if you want high-quality, well-targeted, and technically competent e-learning materials for your organization.

We have tried to list down some of the key factors to consider while selecting the best instructional design company for your needs.

What is instructional design?

Instructional design is a systematic methodology used to design and create content, experiences, and other solutions to facilitate the acquisition of new skills and knowledge. The instructional design was created specifically to help students, employees, and experts across multiple industries. It helps them learn new material with specially designed information that increases learning and retention. Instructional design companies expand knowledge sharing by adding context and integrating apps. These additional elements in the instructional design enhance the learning and retention process for students, employees, and industry experts.

How to select the best instructional design company?

  1. Background

When it comes to finding a partner, you may have a wide range of options available to you, and each of them may have a lot to offer. However, it is essential to carry out a thorough background check of the company in terms of quality of service, reliability and efficiency in meeting deadlines, among others. Every instructional design company can claim to offer the best services and high quality eLearning content. Organizations with hands-on experience will be able to serve you better because different types of courses require different tools and professional expertise.

Capacity control

The effectiveness of instructional designers, programmers, quality assurance, and visual designers determines whether your online programs will be engaging and appropriate for your learners. Before hiring an instructional design company, make sure that sufficient resources are available. Programs must also be technically sound and accessible from any location. To ensure the success of the courses, the company’s technical team must have access to the latest technologies and trained professionals. You need to make sure that your partner company has the latest software and tools, and an efficient team to use them.

Data management and security measures

Data phishing, cyberattacks, malware attacks, etc. are common in today’s world. Therefore, security and data management are essential features to keep your eLearning content secure. Make sure that the instructional design company you select has access to advanced data security measures such as end-to-end encryption, controlled data access, cloud infrastructure, etc. Moreover, any data recovery plan or backup strategy is necessary to protect your essential data from data loss.

Availability and quality of resources

One of the most important criteria is the availability of professional instructional designers, programmers, visual designers and testers. The abilities of the members of the development team determine the quality of the learning materials. The growth of e-learning courses requires collaboration, and everyone’s professional expertise is essential to the course’s success. Therefore, make sure that the instructional design company has sufficient resources and a large enough team to serve you. It is essential to understand how many dedicated resources the company can dedicate to your projects and whether or not it can provide additional resources as needed.

Instructional Design Strategies

  1. Micro-learning

Microlearning is a learning strategy that consists of small. Plus, targeted learning segments. Each designed to achieve a specific learning outcome. In other words, the learning is “chunked” to keep the learner’s cognitive load manageable. While also improving their tendency to process, recall and retain. If you’re having trouble engaging your learners, it might be time to give microlearning a try. Microlearning is a great choice for instructional designers who compete with learner distraction in the modern age. It is also ideal for busy learners who prefer to learn in short periods using mobile devices.


eLearning courses can be modified to include a game element depending on the level of interactive elements required. The idea is that learning will take place with playful elements to reinforce learning. The learner may be presented with a scenario based on concepts they need to learn. And they can react accordingly. They must play these games to progress through the course. Other interactive elements, such as clickable elements presented as tabs, timelines, hotspots, etc., can be included to increase learner interaction with the course.


Personalized e-learning is the process of adapting a course to the unique needs of each learner. In a large organization, a diverse employee base is likely to be associated with your eLearning course, so generic training will not be appropriate to address their diverse concerns. Every employee should know how this new training will impact them and their work, and your course should be able to provide the answers. Tailored training will help each employee understand their role. Plus, what benefits they can expect, how their role and responsibilities may change, and what resources they have available.

Spaced learning

Spaced learning is the practice of repeating something learned over time rather than immediately. According to research, this strategy helps learners refresh their knowledge and strengthen their memory for content. When learning is spread over time and repeated during the teaching session, people retain and remember more often and miss less of what they have learned. A spaced approach can be a great follow-up to a single training event, but it can also be used to structure entire courses. This is useful if you don’t want to take employees away from their work for an extended period of time.


These days, it’s easy to find instructional design companies that can turn your simple content into effective and intriguing e-learning material. So, before selecting any of these companies as your partner, thoroughly research the company’s reputation in the market, review its existing work, and perform background checks. The field of instructional design is an exciting field that integrates psychology, education, and raw data collected from various industries. This information is then used to inform professionals about the most effective ways to disseminate knowledge and education. Consider the above criteria when choosing a company to create high-quality interactive e-books and involve e-learning courses.


Nobel Laureate in Physics MIT Prof Frank Wilczek. On String Theory, Gravitation, Newton and the Big Bang
How to Select the Best Instructional Design Company